Annotations for Subject-headings: Small Business

In Los Angeles, the Latino community suffered heavily and has still not recovered from the effects of the disturbances of April of last year. Latinos are half of those who live in the areas most affected by the disturbances. A third of those who lost their lives in the violence were Latino. Hispanic men made up more than half of those arrested and 40% of the businesses damaged in the riots were Latino owned. Reporter Alberto Aguilar recently visited one of the hardest hit Latino neighborhoods in South Central Los Angeles. He prepared this report.

[Faint voice in the background]

Very little has changed in Pico-Union, west of downtown Los Angeles in the last year, since hundreds of small and large businesses were looted. Here at the swap meet, the radio may be playing happy rhythms, but to the residents of the mostly Latino neighborhood, the road to recovery has been anything but happy.

Nosotros perdimos todos los negocios que teníamos. Teníamos tres negocios en la Union y todo fue perdido…[transition to English dub] We lost all our business. We have three little shops here and everything was lost, and we haven't really been able to recover anything.

María Elena Mejia sold children's clothes at the swap meet. The single mother of two teenage girls lost her life savings when the old theater, that housed dozens of swap meet stalls, was set on fire.

Lo que a nosotros nos ayudaron de parte del gobierno de la ciudad solamente fueron tres meses de renta. Lo que nos quedó a nosotros de eso solo fueron como… [transition to English dub] What the city government helped out with was three months’ rent, and after that, all we had left of our investment of five years was something like 14 or 10 dollars. I don't even remember now. We suffered so much because you know, being without work in this country is hard, and we were left without work and without anything… [transition to original audio] trabajo, porque nos habíamos quedado sin trabajo y sin nada.

This was a gift by a student, but it's called The Day that Los Angeles Cried, and you have an angel trying to turn off the fires and slow down the riots and above the Angel…

Mike Hernandez is a member of the city council. His district includes Pico-Union, the area hardest hit by the riots of '92.

Pico and Alvarado, for example… it’s one corner where we had the four corners demolished by fire. And so, in terms of intensity, it was the hardest hit area in the city.

What has happened since then? And a lot of people are now saying that perhaps the City does not have the leadership to bring the city of Los Angeles to where most people want it to go?

I think if you talk about community leaders, if you talk about the organization leadership, they very much want to bring the city together and start improving. If you talk about the political leadership, I think the political leadership hasn't displayed that well. They're out of touch with what's really going on in the city. See, the city of Los Angeles is not just the buildings. A lot of the buildings destroyed were empty. What the city of Los Angeles is, it's people from all over the world, and what we got away from is building people.

The building involves encouraging people to become citizens. Hernandez estimates this process can take as long as 10 to 15 years. He also says the City has to improve the educational level of city residents.

Over the age of 25, we have 2.1 million people. 900,000 cannot claim a high school diploma, and of the 900,000; 600,000 cannot claim a ninth-grade education. So that's 150% of the entire student body of the LA Unified School District. So, we have a tremendous amount of building of people to do.

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Those who work with the residents of Pico-Union agree with Hernandez about the work that remains undone.

We're seeing families with multitude of problems… economic, social, relationship problems…

Sandra Cuevas works with battered Central American women in South Central Los Angeles. She has seen a decrease in the social services available to people in the area's hardest hit by the destruction. Despite all the publicized good intentions, little action and little resources are being allocated to the solution of the root causes of poverty and unemployment.

There seems to have been a lot of lip service. Little committees forming coalitions, but when you look at Rebuild LA, you have people that are coming from outside the community, very removed from the reality of Los Angeles and particularly of South Central and Pico-Union, that have excluded Latinos, by and large.

Cuevas is not the only Angelino critical of Mayor Tom Bradley's effort to bring back the city from massive destruction. His Rebuild LA has been described as a misguided effort to create job opportunities according to county supervisor Gloria Molina.

Very frankly, I don't want to be critical. I think they're doing their own thing, but I think that the mayor missed the boat in the beginning. I think he could have called many of us together to sort things out because it isn't just in South Central, it's throughout the community. And it isn't just a corporate effort and isn't about giving. It's about putting together a lot of institutions that have been unjust to minority segments of our community. And it isn't going to happen by a corporation coming together and putting together programs. It's about making the system much more responsive to the needs of people in this community.

I’m a member of the board, but it's hard among 80 people. A lot of those are corporate people and I’m… I guess, the only immigrant, it's really hard sometimes.

Carlos Vaquerano is one of a handful of Latinos on Rebuild LA's board.

We need to not only to rebuild LA physically, but to rebuild the soul of the city, the soul of people here. We need to make changes in terms of our morality, political changes, because that's one of the main issues in the city. Not only the city, but in the country.

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Police helicopters assist uniformed officers on the ground in the search for gang members in the Pico-Union district. Longtime resident, Raúl González has been in this blue-collar neighborhood for 20 years.

It's kind of scary going out lately. Plus what you hear on the news and people… after the rioters start getting guns and bigger guns and you know what's going to happen in the street. Now you have to carry your own gun for protection… and you have to be careful lately…you know. And it's terrible, it is terrible because we are not supposed to be like this.

Um…but if everybody's armed and everybody's afraid…um…. what are you going to do?

Well, you know…to tell you the truth, if you're carrying a weapon, you have to know how to use it and when to take it out.

In Los Angeles, I'm Alberto Aguilar, reporting for Latino USA.

[Transitional Music]

May I present Gloria Romero: She played a vital role in the police reform movement in Los Angeles in the wake of the Rodney King beating. The title of her talk is Todavia Ando Sangrando: A Chicana's Perspective on the Fires This Time…Gloria.

[Clapping sounds]

April 29th, 1992, less than three hours after the verdicts were released, I stood at the intersection of Adams and Hobart in South Central LA. In reality, I stood at much more than the intersection of Adams and Hobart. I stood at but one of many intersections of race, class, and gender in America. Breathing in all I saw, even as light dimmed on America, the reaction in my guts at the intersection of life in America in the shadow of lies of an afterlife as light faded out on America, felt like the full velocity of the bricks hurled through the pane of that liquor store, which on an hourly basis, markets pain to Black and brown men and women in south central LA. Addiction, alcoholism, unemployment, a 50% dropout rate, incarceration, but a chance to win the lotto.

We stood at the intersection on April 29th in an America that has bled for too long, from too many unjust verdicts that Simi Valley merely symbolized, any one of which could have sparked fires at any intersection in America. And I believe a riot takes place on a day-to-day basis in LA, but nobody notices. Todavia ando sangrando, even as our trial continues.

It's been two years since disturbances broke out in Washington DC's Mount Pleasant neighborhood, where most of the city's Latino population lives. At the time, Latino leaders blamed the violent outburst on neglect by the local city government of Hispanic residents. In the past 10 years, Washington DC's Latino community, mostly Central American, has grown rapidly. Since the violence of two years ago, the DC government has taken action to address community concerns, but Latino leaders say there's still much more to be done. From Washington, William Troop prepared this report.

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A music vendor sets up shop at the corner of Mount Pleasant and Lamont Street, the heart of Washington's Latino community. He's one of at least a dozen Latino merchants doing business near Parque de las Palomas, a small triangular park at the end of a city bus line.

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[Helicopter sounds]

Just two years ago, the worst riots the nation's capital had seen in over 20 years started right here. On May 4th, 1991, Daniel Gómez, a Salvadoran immigrant, was stopped by an African American police officer for drinking in public. There are differing accounts about what happened next. Police say Gómez launched at the rookie officer who shot him in self-defense, but many Latinos heard a different version, one that said Gómez was shot after being harassed and handcuffed by the officer. Gómez was seriously wounded and as news of the incident spread, outrage poured from the community.

…sangre fría frente a demasiados latinos. Eso no lo llevan todos porque en realidad esta es una comunidad latina. ¿Me entienden? y la discriminación ha ido tan lejos de que si alguien…

During the riots, these men looted a 7-Eleven store because they were angry at police for mistreating Latinos. The looting and burning in Mount Pleasant lasted three days. To calm people down, DC Mayor Sharon Pratt Kelly arrived on the scene and promised to address Latino concerns as soon as the violence ended. It was a victory of sorts. Latino leaders had long complained that city officials ignored charges of discrimination and police brutality. The riots changed that.

To a certain degree, we had the best disturbance that we could have ever had. Although you had the destruction of public property, you had the destruction of private property, you had some injuries, nobody was killed. And overnight…Latinos were an issue in Washington DC.

Juan Milanés was a law student at the time. Today, he is legal counsel for the Latino Civil Rights Task Force, an organization created after the disturbances in Mount Pleasant.

Prior to May 5th, 1991, the Latino population of Washington DC, although it was 10% of the population, was unrecognized…just invisible…just a bunch of people who get on the bus in the evening to go clean buildings, but you know... There are just a few people here and there. Most of them are illegal anyway. Suddenly, we're there and there was now this group of people that were demanding that they be there.

A few months after the riots, the Latino Civil Rights Task Force issued a blueprint for action, detailing 200 specific steps the city could take to address Latino concerns. Task Force executive director Pedro Aviles says the city has not done enough to stop discrimination and police insensitivity.

The problems have not been solved yet. The police brutality cases, they continue. Certainly, the fact that we've been complaining, and we've been shaking the tree kind of thing…it's brought about little change, but I would say that it's a lot of stuff that needs to be done.

What has been done has been done slowly according to task force officials. One example, the city hired bilingual 911 operators a year and a half after the task force recommended it and only after a Latina who had been raped had to wait two hours for assistance in Spanish. Carmen Ramírez, director of the Mayor's Office on Latino Affairs, says the city has taken significant steps to address community concerns.

The recommendations, in many instances, are not recommendations that can just be met by one concrete action, although some of them are, but rather, it's a matter of putting into place policies and in many instances, mechanisms by which problems can continue to be addressed.

To do that, the city has created bilingual positions in almost all departments of DC government. Ramírez adds that DC's police department has hired more bilingual personnel and sent hundreds of police officers to Spanish classes and sensitivity training. But last year, Latino leaders complained they were excluded from developing the initial sensitivity training program and they say there are still plenty of police brutality cases. In January, the US Commission on Civil Rights agreed when it issued its report on the Mount Pleasant disturbances. Commission Chair Arthur Fletcher called the plight of Latinos in DC appalling.

Many Latinos in the third district have been subjected to arbitrary harassments, unwarranted arrests, and even physical abuse by DC police officers.

The commission also found that the District of Columbia still shuts off Latinos from basic services because it lacks bilingual personnel. Many DC Latinos feel that in a city dominated by African Americans, it's often hard to get a fair distribution of resources. BB Otero is chair of the Latino Civil Rights Task Force.

There is a prevalent feeling among the African American community, not just the leadership but the community at large that says, “we've struggled hard to get where we are, to have control of some resources in the city to begin to play a powerful role in the community.” And its um…“if we open it up to someone else, we may be giving something up.”

They still wanted them to be citizens of their own country and not registered to vote in the United States and still have the same measure of power and the same measure of participation as somebody who was a citizen. That, in my view, is a naive expectation and certainly is not something that the civil rights movement ever talked about.

African American council member Frank Smith represents Ward 1, the area where most DC Latinos live. He says, the struggle for civil rights is about citizenship and voting.

I think that the Hispanic community has got to work harder at getting their people registered to vote. If they want to win elections, they're going to have to get people registered to vote and get them out to the ballot boxes on election day in order to win. Nobody's going to roll over and give up one of these seats.

Civic activity comes once you have gained some sense of security of where you are or where you live. You still have a community that doesn't have that sense of security.

Over half of Washington's estimated 60,000 Latinos are undocumented, many of whom have fled war and unrest in El Salvador and most recently, Guatemala. BB Otero who ran unsuccessfully for a school board seat last fall says she's hopeful a Latino political base will develop as time goes by and as the community matures.

If they can survive the struggle that it is to be able to fight the odds basically and build that political base, then we will see, I think by '96, some other candidates in other areas beyond myself.

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Change, however slow some may consider it, seems to be happening at Parque de las Palomas, where the disturbances erupted two years ago. There are now more Latino officers walking the beat. Merchant José Valdezar says, even those stopped for drinking in public are now treated with respect by police.

First, they say hello to you, and I start to speak and they explain to you what's going on. Sometime, the person who own any store around here say, you know, they don't like drunk people around here. You know, that's why they say no. Just keep walking and everything will be okay.

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Daniel Gómez, whose shooting sparked the disturbances in Mount Pleasant two years ago, recovered from his wounds and was later acquitted of assaulting the police officer who shot him. For Latino USA. I'm William Troop reporting from Washington DC.

I'm Maria Hinojosa. In New York City's, East Harlem, the Puerto Rican Barrio. A neighborhood marketplace known as La Marqueta has long been a symbol of the area's economic development or lack of it. The one's thriving market is now run down and in need of renovation, but as the political climate heats up in New York City for local elections, La Marqueta is beginning to become an issue. From New York Mandalit del Barco reports.

Beuno, aqui tengo platano maduro, platano verdes. Tengo Yucca, [inaudible], agua—aguacate.

The Banana King, Jose Luis Santiago sells fruit from a stand at La Marqueta. A warehouse under the old, elevated subway tracks in the heart of El barrio, Santiago has been here for 42 years in the business he took over from his father in that time, he says he is seen many changes.

Oh! Aqui la luna han cambiado.

[Inaudible.]

Como te dije al principio que la marqueta se cayeron, caer no, no limpieza toda via ven la marca.

La Marqueta fell into disrepair over the years. He says, leaving the place dirty and neglected. Luis the Banana King's just one of eight or nine vendors left at La Marqueta, along with a couple of butchers, fabric vendor, egg seller and botanica merchants. He's watched the once thriving marketplace deteriorate before his eyes.

No hay mucho publico, muy pco lo que nadie aqui, no hay nada que buscar--

Luis the Banana King laments that nobody shops at the marketplace anymore and there's not much to shop for. It's a far cry from 1936 when it was created by Mayor Fiorello La Guardia as an indoor space to keep the push cart pedalers off the streets. What started as the Park Avenue market with Italian and Jewish merchants slowly shifted to becoming La Marqueta as Puerto Rican started flooding into East Harlem in the 1950s, there were five Marqueta buildings where there now is barely one. Butcher Alex Garcet, a Puerto Rican New Yorker remembers how La Marqueta used to be.

30 years was different, was crowded you couldn't even... We used to open at five in the morning by six o'clock was people waiting outside the N 20. The bus used to be crowded. Everything, it's nothing, was different. Everybody was concerned.

In the 1970s, tenants at La Marqueta organized to run the marketplace and later several developers took over all without success. La Marqueta became the site of building code violations and neglect as small vendors retired or moved elsewhere and there was no one left to take their place. A year and a half ago, the city finally took charge again. Through the Economic Development Corporation. [Natural sounds of neighborhood] The city is fixing the one remaining building hoping to welcome new tenants by October. There's now a task force working on choosing a new developer to boost La Marqueta to a new future. The city is committed $5 million to the project and the task force is hoping for state and federal money in addition. East Harlem City council member Adam Clayton Powell IV envisions La Marqueta as a tourist attraction and an affordable neighborhood shopping center.

I would like to see like a flea market where different vendors can have their push guards and where we can have fruits, vegetables, t-shirts, magic, trick stores that that sort of thing, and I think it can be done.

But others, including Powell's rival in the current city council election, William Del Toro wonder about the viability of such a dream becoming reality given the marketplace's history and the neighborhood's lack of buying power. Also, the wisdom of spending so much money to revive a place that might simply be outmoded.

The goal is to create 20 stalls at a cost of $2,000,000.00 Do you know what we're talking about? $100,000.00 a stall. And you know what a stall is? A couple of pieces of plasterboard and a gate that rolls down.

[Archival sound] Temperatura en la cuidad de Nueva York en los 84 grados.

Those working to revitalize La Marqueta disagree that the place is doomed. They see a future mixed east marketplace complete with food vendors, clothing stores, movie theaters, and a community space with the smells, feel, and mood of East Harlem. Across from the banana stand, Alex Garcet sells fresh meat, accepting food stamps and allowing his customers to buy food on credit. He even has a whole index card catalog filled with IOUs like many in the neighborhood, Garcet considers where he works a landmark. Not long ago, he had to lay off 11 employees from behind the meat counter, still he says he'll stay. Why do you stay?

Well, listen, the reason we stand, because we have hope. Okay? Everybody have hope and I have a hope that one day we might be able to make it and we doing it by ourself.

Until La Marqueta becomes a sensation that's promised, Alex Garcet says the vendors will continue to wait for customers to return. For Latino USA, Mandalit del Barco in New York.

I'm Maria Hinojosa. From mom-and-pop stores to computer corporations, the number of Latino-owned businesses in this country is growing rapidly. According to the US business census, 20 years ago, there were just over a hundred thousand such enterprises. Today, they number over a half a million with total revenues of over $34 billion. That figure is expected to rise to $49 billion by the year 2000. A number of CEOs of the top Latino-owned business firms were in Washington, DC recently for a dialogue with policy makers in the nation's capital. Latino USA's, Patricia Guadalupe reports.

Organized by Hispanic Business magazine, this gathering brought over 250 chief executive officers of top Hispanic companies to communicate their concerns and legislative priorities to members of Congress and President Clinton. Among their concerns, the North American Free Trade Agreement and healthcare reform. Nancy Archuleta, CEO of MEVATEC Corporation, a small aerospace company in Huntsville, Alabama, is concerned that available details from the President's healthcare plan indicate it may pose problems for many Latino businesses.

Almost a resounding message that we've received is that small to mid-size business America has not been heard. We currently provide full pay medical benefits to our employees, but given the tax reform, given healthcare as a mandate, those things would really make me consider seriously whether I would be able to even be profitable any longer. And if I can't be profitable, obviously, I can't stay in business.

Archuleta added that as part of their meetings with congressional leaders, the Hispanic CEOs will propose tax incentives for small businesses as a way to help pay for participation in the healthcare system.

I think there's a good compromise somewhere in there. It's a great start. I hope we can take our time with it.

A majority of the business leaders assembled support the North American Free Trade Agreement between the United States, Mexico, and Canada. Many say that as Latinos, they can take advantage of the common language and cultural identification with Mexico. Gilbert Moreno, a senior partner for a telecommunications company in El Paso, Texas, says that even though he has problems with the enforcement powers of the labor and environmental site agreements to NAFTA, he feels those who are against the treaty don't realize it as beneficial overall.

I think there's a lot of issues, environmental, a lot of concerns that existed with or without the NAFTA environment here that I think are muddying the water relative to what's happening. And I think that we have no choice as American business people to use some provisions that are not to our liking as the excuse not to move forward. We have no choice, and what I'm afraid of is that most of the legislators who for political reasons may be making the decision not to vote for NAFTA are not taking a look at the big picture and the common ground that we can reach between the three nations.

According to the latest US Census and Department of Labor Statistics, new business growth, even in a recession, is greatest among Hispanics and even outpaces the population group in that community. Democratic representative, Lucille Roybal-Allard of California, one of the lawmakers meeting with the Latino business leaders says that with the growing influence of Latinos, more members of Congress are paying attention.

The Latino community and the business community is growing tremendously, and it has tremendous influence, not only in terms of the contributions that the Latino businesses will make to the economy of the United States but in terms of their political influence, their influence and a lot of the policy decisions that are going to be have been made and are being made today.

Those attending the business leaders conference also met with members of Clinton's cabinet. For Latino USA, I'm Patricia Guadalupe in Washington.[transition music]

I'm Maria Hinojosa. In El Paso, Texas, the border patrol continues its increased presence on a 20 mile stretch of the US border with Mexico. The border patrol says its so-called "Operation Blockade" is cutting down on illegal entries into the United States, but some in the border cities of Juarez and El Paso say the operation is also deterring many people from coming into the United States legally, either from fear or because they're heeding the call for a boycott on US businesses. And as Luis Saenz reports, Operation Blockade is taking a heavy toll on El Paso's downtown merchants, many of whom depend heavily on shoppers from Mexico.

The music in this downtown storm might be festive, but for downtown merchants, the mood is anything but. They say their business is dropped by as much as 90% and they're blaming the blockade conducted by the border patrol.

It's a ghost town. It's a ghost town. It's very bad. We've been like this for almost what? Three weeks? Yeah. This is our third week, so it is affecting everybody in downtown. All the merchants here are very upset right now. I don't know what's going to happen.

¿Cómo está-(unintelligble 0:07:32) ¿Qué estilo busca? No se olvide que aquí le ponemos iniciales gratis. Tenemos especial de ‘blockade.’ (laughter)

Jaime Advice has been selling sunglasses in downtown El Paso for the last five years. He depends heavily on people from Juarez who come across to buy his glasses, but today even browsers are scarce. He says the government should take a closer look at what the blockade is doing to the border economy.

Pues debe haver un poquito más de calidad humana en estas cosas. Se pierde mucho la confianza de las dos cuidades hermanas que siempre se ha dicho es Cuidad Juarez y El Paso.

There should be a little bit more human quality in these things, he says, "You lose a lot of confidence. Juarez and El Paso have always been sister cities. It doesn't appear that we're part of the same family."

As the blockade entered its third week, some community leaders on both sides of the border are realizing how much the two cities depend on each other and are calling for a meeting to talk things out. Adrian Gonzalez Chavez is the director of tourism in Juarez.

Estamos tratando de abrir el diágolo-

She says, "People should not say, 'Don't go to El Paso,' or, 'Don't go to Juarez,' but rather see what can be done to treat American and Mexican citizens justly."

Para dar un trato justo tanto para la cuidadana americana como al mexicana.

The director of the Juarez Chamber of Commerce says, "People need to recognize the interdependence both cities and jointly seek solutions to problems including that of illegal immigration and the border's economic viability."

Tenemos este librito con todas las especiales y tenemos cupones-

Meanwhile, merchants are doing what they can to attract customers, but even on a good day, some say businesses down about 70% from what it used to be. One Mexican shopper told us, "Many people are staying away because they think they may have their passports confiscated at the border crossing. If you have all your documents, you have nothing to worry about," She says.

Meanwhile, border patrol agents are continuing a massive show of force along a 20 mile stretch of the US Mexico border. Border Patrol Chiefs Sylvester Reyes says, "Operation Blockade is accomplishing what it's sent out to do: cut down on the number of arrests of undocumented immigrants." Since the blockade began, the arrest of illegal immigrants have fallen 80%. Chief Reyes says, "Operation Blockade will go on indefinitely." That's bad news for some merchants who say if business continues to drop, they can't go on indefinitely. For Latino USA, I'm Luis Saenz in El Paso, Texas.

NAFTA will bring more jobs and better jobs.

Labor Secretary Robert Reich launched the latest effort by the Clinton administration to push the North American Free Trade Agreement through Congress. While a coalition of Hispanic organizations and elected officials urged the president to adopt other measures to, in their words, ensure Latino support for NAFTA.

I have to be able to tell my constituents that it's a good agreement.

California Congressman Esteban Torres joined other Latino office holders and organizations such as the National Council of La Raza to announce their support for NAFTA is contingent on the adoption of provisions for dislocated workers or regional development bank, and fair opportunities for minority-owned businesses. Without this, Torres NAFTA doesn't really address the needs of Latinos.

And certainly without the enthusiastic support of Latinos and their elected officials, NAFTA has little, if any chance, for passage. It's going to be a very tough battle in Congress, and every vote counts.