Annotations for Organizations: Televisa--firm

NAFTA has provided fertile ground for the work of performance artist Guillermo Gómez-Peña. In the following skit, Gómez-Peña becomes a character he calls "the Aztec salesman". The Aztec salesman is a lobbyist for free trade who at first tries to sway others to enter into the free trade fever, but later has an identity crisis.

[“Tequila” background music] Bienvenidos damas y caballeros, lovers, consumers of pura vicultura, a new transcontinental breeze, ricochets from Monterrey to Manhattan, from DF to LA, we perceive the pungent smells of chile con ketchup and low-cal mole. Never before have Gringolandia—[clears throat] digo--America succumbed to the sabor of the amigo country with such eagerness and gusto. Let Frida Kahlo's monkeys run wild in your dreams. Get lost in the labyrinth of solitude of a Mexican painting. Dance yourself to sleep with the picante sounds of Guapango rap. Don't forget to wear your conceptual sombrero, güerita. Enjoy the tender, tender, magenta nipples of a ranchero diva. Don't get left behind. Don't arrive late to the Grand Tri National Fiesta. Support NAFTArt, free trade art for the klepto Mexican connoisseur.

Como debe diciendo, man, join a new vibrant Castro erotic—digo—econo-cultural ma-ma-maquiladora y de paso contribute to. Sorry. What I meant to say is you will receive a glossy 200-page catalog, certified by Televisa and the Metropolitan. You can place your mail orders debolada by simply dialing your resident-alien number. Remember, no one can like Mexi-can. No mejor dicho en Spanglish, lo echo en Mexico esta bien [clears throat] digo—[beep]. Me-me-me-Comprehend this machine. Approach your funders de ya porque Free raid, digo, free trade artist, tax-deductible, hombre.

No, I'm sorry, I didn't mean to. I'm having an identity crisis on the radio studio. I don't know what I'm saying. I mean, la neta es que…I need a job, man. I mean, I can cook, translate, guide tours en Nahuatl and Arawak, do gardening, security, community outreach, got my resident-alien card, barata. My social security number is ... [“Tequila” plays]

Latino USA commentator, Guillermo Gómez-Peña, a recipient of the MacArthur Genius Award, is based in California.